This series of Facebook apps is part of the annual 'Dog Tested. Dog Approved.' campaign that Carmichael Lynch creates to coincide with Animal Planet’s Puppy Bowl (not coincidentally airing the same time as the Super Bowl).
The Puppy Bowl and the campaign around it gives puppy-lovers and non-football fans (hey, Subaru's target audience!) – a great way to engage with canines while the rest of the country is watching the big game.