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MGMT Optimizer & Album Launch

Back when Rdio was still a thing, members were given access to the new MGMT album a week early, along with access to the super-trippy ‘Optimizer’ video experience. This desktop-only experience uses data visualization to share the Rdio community experience. Visits and plays numbered in the hundreds of thousands.

I can't play their music or show the actual video on this page, but if you'd like to see a case video of the experience and how it all worked send me an email.

MGMT album launch for Rdio

MGMT album launch for Rdio

MGMT album launch for Rdio

MGMT album launch for Rdio

MGMT album launch for Rdio

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