Chevrolet

Lexus RX New Model Launch

To launch the newly designed RX, a number of digital elements were created, including this touchscreen installation. The installation utilized stand-alone kiosks in addition to a crazy technology from 3M that allowed the window of the vehicle to be turned into a touchscreen.

Lexus RX Launch

Lexus RX Launch

Lexus RX Launch

Lexus RX Launch

© 2014 Michael Gramlow. All rights reserved.