Good day. I create messages and experiences on the internet that drive traffic, generate leads, make sales and sometimes, just simply entertain.
In agency-speak, I’m a creative. But I have a really solid grasp of the business side of marketing as well. Lot’s of experience and some grey hair will do that to you. I know what it takes to turn anonymous people into qualified leads, qualified leads into customers, and customers into long-term profits.
In a nutshell: Although I currently live in Toronto, most of my experience is south of the border. I’ve worked with Chevy, Subaru, Ford, Mercedes-Benz, Nike, GAP, Banana Republic, Levi's, NBC/Today Show, American Express, Jack Daniels, Sapporo, and Virgin. I’ve even done diapers (Huggies if you must know).
And I've also been fortunate – nay, blessed – to work with top creative agencies including Goodby, Silverstein & Partners, Leo Burnett, BBDO (New York), Deutsch, GSD&M, Carmichael Lynch, CP+B, Pereira & O'Dell, mono and Team Detroit among others.
Since you clicked, it's probably a good time to let you know that I’ve won a whole buncha awards along the way, including stuff from The Art Directors Club, The One Show, The New York Festivals, London International Advertising Awards, Webby Awards, Digital Marketing Awards, Adweek Icon Awards, Applied Arts, HOW Magazine, @d:tech World Awards, and the FWA.
And the work below – sometimes (always, actually) these things lived for a very short time. Sometimes they depended on a host of other ridiculously intricate minutiae to work properly and broke if moved. But I usually have some pretty decent videos or stills that help tell the story. All stock music choices are mine, and mine alone.
I never seem to get around to updating the work on here.