Mala Suerte (or 'bad luck' for you all you Anglophones like me) – is the face of Allstate’s Spanish language advertising from Leo Burnett/Lapiz in Chicago.
The project involved a multi-day shoot in both Mexico City (where I almost met Justin Bieber) and Toronto, along with sites, facebook apps, banners and a Youtube-based 'choose your own' adventure experience.
The video shows a bunch of the campaign elements that make up the overall project. You can find out more about Mala Suerte and see a couple of these experiences on his hugely popular Facebook page. Check out all the upside down question marks while you're there.