EnviroVespa
An integrated campaign to launch the EnviroVespa platform. The site worked in conjunction with print, outdoor, POP and guerilla efforts to introduce EnviroVespa and highlight Vespa's environmental efforts to save the bees and lower carbon emissions.
Canon "Tell Your Story"
This 'user-generated content' site for Canon won Best of Show at the 2008 Digital Marketing Awards and has gone on to win at other shows as well. The idea is to allow consumers to tell a story with a series of 12 pictures. Stories with the most votes get turned into print and/or TV ads.
Lexus 2010 RX Interactive Installation
As part of the launch of an integrated campaign for the 2010 Lexus RX, this installation was built around the 'innovation' positioning that was the common thread through all campaign elements. In this case, the rear window of the RX was turned into an interactive touch screen.
Campaign Video Coming Soon...
Vespa QR Code Mobile Campaign
To launch the Vespa spring campaign, a mobile element was included that utilized QR codes, allowing consumers to win Vespa merchandise, ringtones and wallpapers, get discounts at dealers and even with a brand new Vespa scooter.
Scope "Test Your Breath"
Test your breath by blowing into your computer's microphone or typing in your most recent meal. Unless you've had something minty fresh, your elevator buddy will reacty in a number of disturbing ways to let you know that something needs to be done about your breath.
Nike Hockey
This site marked the global launch of Nike's Hockey Training gear. It included a full training program from top NHL trainers as well as demonstrations and insights from Jarome Iginla and Markus Naslund.
Lexus IS 350
A racing simulation that let consumers experience the Lexus IS 350's 306-hp engine without actually taking a test drive. Consumers competed against a clock and each other to get a perfect lap time.
Toyota FJ Cruiser
This site was part of an integrated campaign to launch the iconic Toyota FJ Cruser in Canada. It won multiple awards at several shows.
Nike Battlegrounds
Part of an integrated campaign for Nike's street basketball tournaments. The site features a custom music player with all-original tunes, street-oriented gear from Nike and downloadable content.
Trojan Condoms
The trojan site used short vignettes to tell stories related to the various products in the Trojan family....from flavoured condoms to 'jumbo' size, there's something for everyone.
Mercedes-Benz B-Class
'The Answer is B' campaign launched the B-Class in Canada. The site focused on the three pillars of fun, .
Mackenzie Funds "Burn Rate"
This site ran as part of a larger integrated effort. It encouraged consumers to make smart choices when spending money by showing the results of investing wisely vs. spending freely.
Levi's
An online Q&A to determine the right look for whatever it is you may be up to – from kicking back with friends to hitting a club.
Lexus Hybrid Drive
There are many myths concerning hybrids and as part of a fully integrated campaign, this piece sought to educate consumers on the realities of Lexus Hybrid Drive.